It’s fair to say that no one saw 2020 coming. It could also be fair to say, though - that it has forced business to develop and change at a rapid pace. Some change not desired, others a welcome relief. For a lot of employees, this is Working From Hom...

Any decent marketing campaign will have the basics covered, including your customer personas and customer journey map. However, these documents can sometimes become a box-ticking activity rather than a tool to shape the way that you market and commun...

When you hear about a new business, what's the first thing you do? Look them up online? For me, I look them up social media. No Instagram page? Disaster. Has an instagram presence but they’ve posted 3 times in a year? What a waste of time. Businesses...

The 1st Industrial Revolution started in the 1760s and it took us 60-70 years to progress to mass production and the assembly lines of the 1890s; better known as the 2nd Industrial Revolution. Fast forward 100 years and we have seen the development o...

Right now there is a lot of concern and fear due to the impact of COVID-19. Not only are people panic buying essentials, they may even be holding off buying other goods and services in order to maintain food supplies. From a business perspective, som...